Lessons for the Circular Economy Photo: Karolina Grabowska - Pexels What goes around, comes around goes the saying. So, one might argue that aluminum cans must enjoy exceptionally good karma. Just in the United States, consumers recycle over 46% of all the aluminum cans after having quaffed their contents. As a result, about 75% of... Continue Reading →
Three lessons for designers, marketers, and leaders The Coors Brewing Company was a relative latecomer to the light beer market among the major breweries in the United States. After briefly stagnating on the shelves, Coors Light, nowadays produced by the Coors Molson Beverage Company, is now the number two brand of beer sold in the... Continue Reading →
And How to Weed Out a Bad One Photo by Nathan Bingle on Unsplash Ask people to enumerate the first things that come to mind when you ask them the question: What do marketers do? And the answers are likely to be a subset of the following: Advertising,websites,viral content,social media influencers,celebrity sponsorships,promotional campaigns,events,millennials (who are... Continue Reading →
A Minimalistic & Iterative Approach to Researching, Plotting and Drafting your Novel Photo by Kelly Sikkema on Unsplash I’m a pantser at heart, and that’s worked reasonably well to up until now, as I’ve primarily focused on writing articles and short stories of up to about five thousand words. Left to my own devices, I... Continue Reading →
On Price, Value, Segmentation, Targeting, and Value Proposition |Image by Gerd Altmann from Pixabay| A while back, I started noticing an interesting tendency among guests staying in my Airbnb rental property. Customers who aggressively negotiated their price for accommodation were usually also more demanding, had more additional requests, and complained more during their stay. While... Continue Reading →
If you don’t get your outsourcing agreements right. |Photo by Markus Winkler on Unsplash| Software is eating the world, and if your company is like many a non-tech company, chances are you outsource your software development projects. And chances are that you have or will implement Agile in that context. Unfortunately, chances also are, that you will fail.... Continue Reading →
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