On Price, Value, Segmentation, Targeting, and Value Proposition |Image by Gerd Altmann from Pixabay| A while back, I started noticing an interesting tendency among guests staying in my Airbnb rental property. Customers who aggressively negotiated their price for accommodation were usually also more demanding, had more additional requests, and complained more during their stay. While... Continue Reading →
How to Build a Dynamic Pricing Model
The following is known to be true in business: High Price, Low Volumes. High Volumes, Low Price. Or is it? |Photo by Benjamin Sharpe on Unsplash| In this article, I share with you my experience in building a dynamic pricing system for a long-distance train company, and how we increased the number of seats sold without changing our... Continue Reading →