Crafting a Good Marketing Strategy

And How to Weed Out a Bad One Photo by Nathan Bingle on Unsplash Ask people to enumerate the first things that come to mind when you ask them the question: What do marketers do? And the answers are likely to be a subset of the following: Advertising,websites,viral content,social media influencers,celebrity sponsorships,promotional campaigns,events,millennials (who are... Continue Reading →

When it’s Time to Fire a Customer

On Price, Value, Segmentation, Targeting, and Value Proposition |Image by Gerd Altmann from Pixabay| A while back, I started noticing an interesting tendency among guests staying in my Airbnb rental property. Customers who aggressively negotiated their price for accommodation were usually also more demanding, had more additional requests, and complained more during their stay. While... Continue Reading →

Create a website or blog at WordPress.com

Up ↑