Slogan or Movement

Defund the Police: Lessons for marketing, politics, and life “Defund the Police” by Taymaz Valley is licensed under CC BY 2.0 The Defund the Police movement advocates for many changes in the US Justice System. While the degree to which each one of its policy proposals needs to be implemented can be debated, there is... Continue Reading →

Marketing the Silver Bullet

Three lessons for designers, marketers, and leaders The Coors Brewing Company was a relative latecomer to the light beer market among the major breweries in the United States. After briefly stagnating on the shelves, Coors Light, nowadays produced by the Coors Molson Beverage Company, is now the number two brand of beer sold in the... Continue Reading →

Making Persuasive Presentations

Lessons from the Writers’ Workshop on improving your presentation skills George Bernard Shaw - Public Domain Image from Wikimedia Commons. “The single biggest problem in communication is the illusion that it has taken place.” — George Bernard Shaw “So, what do you think?” I asked my colleagues after test-running the presentation. It was for a... Continue Reading →

How I Co-founded and Grew a Tech Firm

Entrepreneurship is not an individual sport Robert Sargéus - Photo Courtesy of GESHDO Robert Sargéus was peeling off his cycling jacket and helmet when we met, even though his firm GESHDO’s new offices came with executive parking, complete with fast-charging stations. “I’m thinking full electric for when I get that company car,” he said. New... Continue Reading →

Unlocking the Promise of Open Banking

What do Noise-Cancelling Headsets and Open Banking Have in Common? Photo: Jason Pofahl, via Unsplash In October 2015, the European Union adopted the Revised Payment Services Directive, or PSD2, ushering in one of the more ambitious, cross-border, regulation-driven introductions of Open Banking so far. Five years on, as it adapts to the PSD2 mandated Open... Continue Reading →

No Lockdown, No Problem

How Democratic Taiwan Unleashes Social Innovation to Fight Covid-19 “portrait Audrey Tang” by AudreyTang is licensed under CC BY 2.0 “The Pandemic served as an amplifier of two different governing models,” says Audrey Tang, Taiwan’s Digital Minister, whose portfolio includes the Government’s Social Innovation, Open Government, and Youth Engagement, initiatives. Tang was referring to the stark contrasts in the... Continue Reading →

Approaches to Digital Transformation

A History of Creating and Managing Digital Assets "Detail - Cuneiform Inscription" by A.Davey is licensed under CC BY 2.0 Many Revolutions At the dawn of civilization, bands of Homo Sapiens had been roaming for hundreds of thousands of years. Our nomadic ancestors were one with the Earth, collecting what sources of calories they could,... Continue Reading →

Crafting a Good Marketing Strategy

And How to Weed Out a Bad One Photo by Nathan Bingle on Unsplash Ask people to enumerate the first things that come to mind when you ask them the question: What do marketers do? And the answers are likely to be a subset of the following: Advertising,websites,viral content,social media influencers,celebrity sponsorships,promotional campaigns,events,millennials (who are... Continue Reading →

Planning your Novel with Trello

A Minimalistic & Iterative Approach to Researching, Plotting and Drafting your Novel Photo by Kelly Sikkema on Unsplash I’m a pantser at heart, and that’s worked reasonably well to up until now, as I’ve primarily focused on writing articles and short stories of up to about five thousand words. Left to my own devices, I... Continue Reading →

When it’s Time to Fire a Customer

On Price, Value, Segmentation, Targeting, and Value Proposition |Image by Gerd Altmann from Pixabay| A while back, I started noticing an interesting tendency among guests staying in my Airbnb rental property. Customers who aggressively negotiated their price for accommodation were usually also more demanding, had more additional requests, and complained more during their stay. While... Continue Reading →

Create a website or blog at WordPress.com

Up ↑