Slogan or Movement

Defund the Police: Lessons for marketing, politics, and life “Defund the Police” by Taymaz Valley is licensed under CC BY 2.0 The Defund the Police movement advocates for many changes in the US Justice System. While the degree to which each one of its policy proposals needs to be implemented can be debated, there is... Continue Reading →

Marketing the Silver Bullet

Three lessons for designers, marketers, and leaders The Coors Brewing Company was a relative latecomer to the light beer market among the major breweries in the United States. After briefly stagnating on the shelves, Coors Light, nowadays produced by the Coors Molson Beverage Company, is now the number two brand of beer sold in the... Continue Reading →

Making Persuasive Presentations

Lessons from the Writers’ Workshop on improving your presentation skills George Bernard Shaw - Public Domain Image from Wikimedia Commons. “The single biggest problem in communication is the illusion that it has taken place.” — George Bernard Shaw “So, what do you think?” I asked my colleagues after test-running the presentation. It was for a... Continue Reading →

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