When it’s Time to Fire a Customer

On Price, Value, Segmentation, Targeting, and Value Proposition |Image by Gerd Altmann from Pixabay| A while back, I started noticing an interesting tendency among guests staying in my Airbnb rental property. Customers who aggressively negotiated their price for accommodation were usually also more demanding, had more additional requests, and complained more during their stay. While... Continue Reading →

Why Your Agile Project Will Fail

If you don’t get your outsourcing agreements right. |Photo by Markus Winkler on Unsplash| Software is eating the world, and if your company is like many a non-tech company, chances are you outsource your software development projects. And chances are that you have or will implement Agile in that context. Unfortunately, chances also are, that you will fail.... Continue Reading →

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